Social networking, whether you like it or not is now a norm when it comes to a businesses' online marketing strategy.
Being able to market towards a targeted group of fans or followers a powerful seliing and marketing tool.
Facebook fan pages have evolved over time from simple groups with subscribers to the group to more complicated fan pages and applications where data and information can be integrated to a facebook fan page from a websites or vice versa.
One particular facebook feature that some people forget to take advantage of is the the custom tabs and using them effectively to capture leads and new fans.
Some great examples of facebook landing pages are:
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The main idea behind the facebook landing pages is to give your new an overview of what your fan page is about and a reason why they should become a fan. This is much more likly to convert the browsing user to become a fan of your fan page.
Of course these are some fairly simple examples of facebook fan pages and more complex features such as videos and integrated music players can also be created in these tabs and tab landing pages.
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