How We Search Engine Optimisation Website
Search Engine Optimisation (SEO)
Making your site visible on the search engines is an artform. We've been successfully optimising since the very first day we started making websites. Try searching for "Sydney Joomla", or "Sydney Web Design" in Google and see how we rank.
PB Web Development provides search engine marketing and organic search engine optimisation to all of our clients as an additional service to our existing web site design and web development services.
We figured that since we've made it to the top ourselves on some particular search terms that we might as well share the success of our techniques with out clients.
Take advantage of Google Adwords and let us manage your pay per click account. We'll tweak and manage your Google Adword campaigns in order to get the most efficient campaigns and highest click through rates.
Contact us and find out how we made it to the top of the search engines and how we can help get you there too.
Optimisation Strategy for Traffic
One of the most important things for a website to have is a web traffic. Whether that is unique users from a search engine, users from promotional advertising and word of mouth, all websites need traffic and users to actually become profitable.
In conjunction with web development we also provide the service of search engine marketing and organic search engine optimisation for our clients. With years of experience in web marketing, we can turn your small website in to a flourishing online business.
We'll analyze your business and potential customers and build a cost effective advertising campaign using Google Adwords, Bing search engine and Yahoo Advertising driving unique and targeted search engine traffic to your website. We'll also analyze the content and site architecture of your website and make appropriate adjustments to help improve your natural search engine rankings.
Within a few months you'll see the results and profits from our search engine optimisation techniques.
Contact us for a quote and find out how we can help your business.
Search engine optimization (SEO) is where PB Web Development shines. Google “Adelaide web development” and see who comes up as the number one search result.
When it comes to search engine optimizing the Joomla CMS we take it that extra step forward.
SEO Design and Layout
A well planned site will contain the proper content structure that will not only make the site highly accessible but also very well search engine optimized. PB Web Development takes advantage of the model, view and control development of Joomla and uses advanced techniques to customize the CMS. This converts it to a tableless and semantic content management system.
Content Hierarchy
As a part of the semantic layout that we create us also make sure that all of the content on the site follows proper content hierarchy using H1, H2, H3, H4, unordered and ordered lists.
Title Tags
Title tags are an important factor when it comes to SEO and are controlled by the Joomla content management system. We use additional plug-ins to enhance the title tags that are automatically made to the system but still allows you to have full control over the SEO options for each page in your site.
Search Engine Friendly URLs
Most people use a search engine friendly (SEF) URL system such as sh404sef or Artio to control and create the search engine friendly URLs for a Joomla installation. We prefer to use the default Joomla SEF URLs with a smart setup to take advantage of keyword insertion in the URL.
Search Engine Optimisation Control and Customisation
All of PB Web Development's websites have:
- In built and automated search engine friendly URLs
- In built and automated page title tags, to take advantage of Keywords
- Meta tag key word and meta tag description overrides for content pages
- Full control over all meta and title tags for all pages of the website
- Automated Google XML Site map creation and integration with Google Analytics and Google webmaster tools
Google XML Sitemaps
All of our sites a special outputted sitemap that we submit to Google to be crawled. This dynamic sitemap updates itself as your site updates itself and keeps Google’s databases up to date with the content that is on your web site.
This ensures that content on your website finds its way to Google and eventually to your potential new clients/customers.
Google Analytics
Google Analytics is a powerful reporting tool that is used to monitor and analyze the traffic that is coming and leaving your web site. It gives detailed information about the number of visitors, where they come from, what keywords they used to find your site, and how long they stay on your web site. Google Analytics is one of the most powerful tools available for monitoring your sites traffic.
At PB Web Development, all of our sites take advantage of Google Analytics. We have Analytics integrated in to the development of your site as soon we start building it and provide weekly reports on your web site’s traffic.
There are also other analytical programs that are an alternative to that of Google Analytics. Enquire about them today and see if they meet your business needs.
It’s all a part of our search engine optimisation and search engine marketing services for your web site.
