Search Engines Are Not Everything!
Well there are many different ways to market your web site online and drive that traffic to your site. Most people know about search engine optimisation or at least have heard about search engine optimisation and have a general idea of what it is and what it is all about. So what about the other methods of marketing a website.
We can't all just search engine optimise a website and then just wait for the search engines like Google to come by and pick it up. That just takes too long and there are many other sources of traffic that ever site should tap into to become a popular and successful site.
So lets have a look in to the other parts of online marketing.
Most people know about social networking and what it offers to the internet, from thousands of teens creating the most terrible looking MySpace pages on the Internet to the Facebook profiles with every application installed under the sun. Besides the negative it is a fantastic way to reach target demographics and specific people with specific interests.
You can take advantage of social networking by advertising your business or services on the social networks such as Facebook, MySpace or Bebo (there are many more).
Facebook offer pay per click advertising on their social network. That is, you pay for every click of traffic that is sent from Facebook to your site. These clicks can be targeted towards certain demographics and age groups to ensure better click through rates and better conversions of your ad on your site.
List of social networks
Check out the top 10 YouTube stars in Australia
Could you be the next YouTube star commanding the attention of millions?
Where to start?
The main question to ask in regards to which social network to use and concentrate on is to determine by where the audience actually is.
At PB Web Development we go through a persona development exercise to best understand and verify how the target customer base engage and interact with brand or business. For example, busy doctors and surgeons may never be on Snapchat or Instagram but may be heavy users of Facebook to connect with family and friends. Foodies and adventure seeking travellers flock to Instagram and young millennial live on Snapchat following their fav stars and idols.
Social Network Applications
This is a form of viral marketing that has appeared on the social networks over the last few years. As more and more people try and customise their profiles and pages to make their sites cool than others, more and more of these applications have appeared on the internet. Some of the most popular and most famous Facebook applications include, the now extinct, Scabulous. Applications like this drew in a huge user base that returned continually to the application page and are exposed to advertising or additional services.
It isn't hard producing a Facebook or any other social network application. The hard bit is coming up with a really good application that people will want to use and spread to all of their friends. Either way, once you start a good social networking application, you're looking at generating decent traffic or even cash.
So from social networking we look at social news sites. These sites are community based sites that rate and market news articles that submitted to the network. Sites such as Digg can cause websites to fall on its knees with the amount of traffic that they can generate. Writing a good news article to So use these with caution.
SMS on Steriods
These micro blogs aren't hugely popular everywhere in the world but where they still generate huge amounts of traffic. They're somewhere between a blog and a SMS. They allow all people or subscribers that are following a users profile to get status updates from profiles notify them when something is happening. It may not seem very powerful but when you integrate this technology with mobile phones or the mobile internet it is basically SMS on a mass scale.
You can update your online profile from your mobile phone, smart phone or iPhone and instantly notify everyone that is following your profile. A simple way to take advantage of this type of technology is to post updates about your products and services to these micro blogs allowing everyone to access the new updates and information.
Chat networks like WeChat and WhatsApp command billions of users. BILLIONS! Some users in China that use WeChat never need to leave the application. Everything in integrated into the app. Engaging on the chat platform can lead to a huge customer base.
Checkout this video from the New York Times that explains how the eco system behind WeChat works.
Online Favourites and Bookmarking
These book marking services are just the same as the favourites folder in your browser. The difference to these online services is that when your computer crashes and you have to reinstall everything, you don't loose your favourite bookmarks because they are all store online.
Further more, these online links can be categories and tagged making them search able. Other users can search these tagged bookmarks. As a website owner your could promote your sites and articles in these online bookmarking sites and allow everyone to find them via the network.
Real Simple Syndication, the name is simple enough but the things you can do with the technology can become very technical. The simple use of RSS feeds is to push news articles and site updates out to all of the site's subscribers. The traditional method of notifying your users about site updates is to do it with an email marketing campaign where emails will be sent out to users to let them know of site updates.
Sending out emails constantly to a huge user base chews up bandwidth and adds to the worlds spam. RSS on the other hand delivers news directly to the users desktop or news reader where the user and check for updates as they happen. Live and instant updating is now made possible. This technology can be taken even further for republishing on other sites, and even publishing on micro blogs like Twitter. Being able to have your content published all over the internet is a very powerful thing.
Example feed, – http://feeds.feedburner.com/pbwebdevblog
With the introduction of Blogs came a massive wave of publishers being able to get their content online. Not only has blogs given people the ability to have their content published online quickly and easily but it has also created a massive wealth of information for people to read and learn about various topics and opinions people have on these topics. Having a blog to promote your main site or content is a fantastic way to build traffic.
Medium is worth taking note of as it has risen in popularity due to its simplicity and ease of publishing and reading.
This is one of the traditional ways of online marketing. Building a double opted in email list will ensure that the people that you are sending emails to actually want your email.
This is a very direct way of marketing to your clients or customers. I can also become very expensive. If you have a last minute message to get out to everyone on your SMS list then this is the fastest and most direct way to get to all of them.
Twillo is a great API based SMS marketing service that allows you to integrate in your own applications and business rules into your marketing of customers for a very low cost.
Other applications and services that will allow you to market to customers via SMS include:
Search engines are a key traffic source for the majority of websites. Everyone knows Google. When you want to find things online you are often finding yourself saying, ‘just Google it' for your answers. Now, search engine optimisation will only allow search engines crawl your site better.
Good optimisation will make things more accessible for the blind search engines, but how do search engines know that your site exists and how do you get ALL of those search engines to crawl your site. Well there are several different ways to get your site in to those search engines. Some of the methods of search engine optimisation will help your site get crawled quicker by search engines but why nit just submit your site to the search engines and force them to crawl it.
Most of the top search engines out there will give you certain tools that you can take advantage of and get help promote your site to get it online. A simple XML site map is all you need to get started to submit your site online.
You will also need to be able to submit an XML based site map to these resources.
XML Sitemaps is a tool that will work on any PHP based website and server. It will crawl all the pages of your site and create a XML based sitemap that can be submitted to the search engines via the webmaster tools consoles.
If you're using a CMS like, Joomla, WordPress or Grav, the all have their own XML sitemap generators that can be used to submit to the search engines.
Pay Per Click Advertising
Everyone knows that if you want to find something on the internet that you'll turn to a search engine to give you the answers. Most of the sites that are returned for a search result are there because the search engines deem them to be worthy of having that placement.
It can take ages to get a site well placed in the search engines with lots of search engine optimisation. The easier way to get a high placement. Sure it will cost you more money but if you want the traffic and good well targeted traffic then this is the way to do it. Pay Per Click Advertising! Most of the fancy search engines offer some sort of pay per click advertising.
There is a lot of history behind pay per click advertising but it is all the same where ever you look these days with Goolge, Yahoo and Bing Search being the big players in online advertising.
Google Pay Per click advertising is the obvious winner out of the three because of the user base that performs searches on Google exclusively. But if you were looking for economical options, Yahoo and Bing can provide good returns for the smaller amounts of money that you would spend on ad campaigns on those networks.
Online press releases are just the new way of releasing news all over the internet. Doing a press release can cause such a buzz and your news article can be picked up and placed on sites such as Yahoo News, Google News, Forbes and other major news sites around the world. Not only can these online press releases be picked up by online publications but some of these are also pushed out to print publications.
Automated Inbound Marketing
Automated marketing is the new buzzword in the online world where you can lead nurture people through drip campaigns. A user will sign up to a marketing newsletter and be fed little bits of information to help them move onto the next level of engagement and hopefully send them into a buying stage.
So there are more methods of online marketing but these are the main methods that we use. Please feel free to add more methods to the post. This article will be updated with more methods of marketing. If you want more information about any of these methods of marketing or want to implement some of them to your website then just shoot us an email and we'll organise something for you.