The Peter Couche Foundation needed to reposition and redevelop the branding of their fundraising campaign, 'Don't Speak'. The campaign was created to help raise awareness and research into treatment for stroke victims. Being a non for profit organisation, the campaign design and development had limited resources and funding.
The previous years image and style of the campaign needed to change. The previous campaign was dark and viewed as being intimidating. Dark imagery and restrictions on brand gave the campaign a different feel which may have affected the campaign in certain target markets.
For the rebranding of the campaign, the client asked simply to remove the darkness and give it a friendly, uplifting and more humane appeal. The campaign was targeted at schools and office workers where the silence for stroke initiative can easily be carried out. Everything from stickers, desktop signs, posters, web banners and various promotional material was required to engage to the target audience.
We first approached the rebranding of the campaign with a new friendly logo that suited the campaign. Several concepts were developed that were in line with the vision of the campaign. PB Web Development came up with the concept of the 'shhhh' in the imagery used and implemented across all material. Careful image selection in consultation with the client and message delivery were both looked at to achieve the best results.
The main hurdles of the project was choosing the right images. Due to a limited budget, photography - which was originally intended, couldn't be done for the campaign and stock images were used.
Using a standard in house design process of concept presentations, to mock-ups and approvals, PB Web Development found it quite enjoyable and efficient working with the Peter Couche Foundation in developing the new design and concepts for the Silence for Stroke campaign.
- Logo design
- Corporate identity
- Print work design
- Web design
- Joomla customisation and implementation
- Security measures
- Search engine optimisation
- Server provision