Martina and I talk about personas or avatars in this episode.

They are the foundation of almost every web project that we build for our clients, whether it's a simple brochure style website for a small business to a complex application for a large company or enterprise, personas are the defining building block to all user experience design and development that you may do for a project.

Defining the personas for the website helps you as a designer, developer, content writer or marketer, hone in on the right imagery, layouts, design, copy and tone for the project.

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