Ep92 - Interview with Simon Kloostra on Joomla SEO
Simon Kloostra from JoomlaSEO joins me for an interview to talk about his passion, search engine optimisation and website performance with Joomla!
He shares with us five awesome tips that are applicable to any website as well as breaks down the Joomla! Beat Podcast website and gives me an analysis of what can be improved on the website
Joomla! UX Team Calls for Volunteers
Crystal Harris from the Joomla! UX team has put out a call for volunteers in regards to the user experience of Joomla!
If you're keen on making some changes to Joomla! in regards to how users use the website and how it may visually look, visit the Joomla.org blog post and fill in the submission form to join the team.
Interview with Simon Kloostra from JoomlaSEO.com
After a few technical issues with technology, Simon and I finally get to chat about a few great things that you can do in regards to search engine optimisation for your Joomla! website or in fact, any website.
1) Think About the User
Simon's first tip was around the user experience. You can build a site stuffed with keywords and search engine optimised links but if the user struggles to find information or is not given the right information, the is ends up being not useful. Keep search engine optimisation best practises in the back of your mind as you're building but don't let it be your number one focus.
2) Write Good Meta Tags
This includes the titles of your pages and the meta description. This here is an important step as this is what users will see when they get a search result from Google. You can leave them blank and let Google sort it out for you but it is better if you spend the time and effort in writing good descriptions that related directly to the content on the page.
3) Search Engine Optimisation Configuration
Make sure that your Joomla website is configured correctly for search engine optimisation. If you have an apache server, you should turn on the .htaccess file that comes with Joomla and enable the Global Configuration option for this.
Making sure you set up your website right in the first place will save you time and energy in the long run when it comes to optimisation.
4) Categorisation and Structure
Make sure you organise your content correctly and in an appropriate way. Taking advantage of building good categories in Joomla can make you out rank the competition. Make use and good use of your category blog pages and make them really useful and not just a page with links. Think of what is most appropriate for your users of your website when landing on a top level category area of your website.
5) Crawl for Errors
Using tools to crawl your website like, "Screaming Frog, SEO Spider" to find errors on your website and get them fixed. Customise your 404 error page on your website and make better use of that Internet real estate. Google doesn't like a miss managed site with errors. Fix them as soon as you can.
You can follow Simon on Twitter, and of course contact him directly via his website, JoomlaSEO, where you can also grab a copy of his book, Joomla 3 SEO and Performance.
Joomla Beat Podcast Current Stats and Positioning
Just a quick snapshot where everything is right now.
Grade: 82, Requests: 71, Load time: 2.49 seconds, Page size: 913.2 kb
Seblod Training Course
James joins me to chat about the first part of the Seblod Training Course where he guides us through the installation and initial setup of Seblod.
Make sure you sign up to be sent the course material and video to get started and learning all about what Seblod is and how you can take advantage of it. Sign up at http://joomlabe.at/seblod